50Plus Insurance is a specialist over 50s insurance company owned by Bluefin Insurance Group. In turn, Bluefin is backed by French insurer AXA.
AXA owns a number of other brands operating in the UK including Swiftcover and Sunlife.
50Plus Insurance Services sells car, home and travel insurance. We currently rate it for car and travel cover.
The brand is a relatively new entrant to the Fairer Finance tables, so we can’t make meaningful historical comparisons of its performance just yet.
50plus' scores are above average across most of Fairer Finance's analysis for car insurance, and are high enough for it to achieve a silver Fairer Finance Ribbon. On the other hand, AXA scores below average for complaints, and we use this rating for our calculations. This pushes its overall score down for that segment of its business.