The Prudential is one of the UK's oldest insurance companies. It was founded in 1848 and it is listed on the London Stock Exchange.
It offers everything from pensions and investments through to insurance deals, but Fairer Finance currently only rates the latter group of products.
Its customer happiness and trust scores for insurance are above average. However, its car and home insurance products are provided by the Direct Line Group. This group suffers from a below average record on complaints handling, which holds back the Pru's overall scores, while middling transparency scores do little to help.