Friend's Life was founded in 2008, and subsequently taken over by Aviva in 2015. It was the fifth largest life and pensions company ranked by UK market capitalisation before its acquisition.
Friend's Life's life insurance products are available without financial advisers through certain comparison websites.
Friend's Life poor transparency performance pulls down its overall placing in our life insurance table. Despite a solid claims performance and an average record on complaints, Friend's Life finds itself towards the bottom of our rankings.