Fairer Finance's Data Portal gives you unique insights into your customers and products.

The Fairer Finance Data Portal allows you take advantage of the data which sits behind our unique Customer Experience and Product Ratings.

Unique customer insights

If your brand is in our Customer Experience Ratings, then take a look at how happy your customers are, how much they trust you, and how your brand has fared at the Financial Ombudsman.

You can also see a question-by-question breakdown of our unique transparency analysis, and find out exactly where your customer communications are unclear.

If your brand is in our Product Ratings, you can see exactly how your policies have been rated. Take a look at our Red Line Requirements, and where your policies fall short of our criteria.

We can customise premium packages for your exact needs, depending on the number of logins you'd like, and the product areas you're interested in.

Use customer insights to drive acquisition

See how thousands of customers are rating you and your competitors. Compare happiness and trust scores from customers of all major providers – and break this down by key demographics, such as age and gender.

Take advantage of further customer insights, such as Net Promoter Scores, as well as how customers rate your online experience. Insurers can also see customers’ claims satisfaction, and all insights can be compared with competitors.

Use these insights to inform your sales and marketing, and discover which channels of customer service may be holding your brand back.

Enhance your customer experience

See a question-by-question breakdown of our unique transparency analysis. You can take a deep dive into individual aspects of your purchase journey, and how these aspects compare to your competitors.

View best practice for transparency in your product areas, using up-to-date competitor examples to inform your brand’s customer experience.

Find out exactly where your communications are unclear, and how this compares to your competitors. Each aspect of our unique document analysis can be assessed - including readability, document length, design, and much more.

Improving your customer experience is vital to retaining customers and reducing the risk of complaints. Our Data Portal gives you the insight you need to keep your brand on the front foot.

Learn your USP

See how your products compare against key competitors. Our Data Portal will show you exactly where you have a competitive edge over your competitors, and which features fall behind the rest of the market.

Get alerts when competitors make changes to their products, to stay on top of individual and industry changes in a fast-paced market. Product designers can see exactly how to carve out your niche in the market, and where your existing products could be improved.

Arm your call centre staff with full, easy-to-use access to all product features from you and your competitors. Give them the tools they need to show why your products are a better bet than those offered by your competitors.

For a full list of the features our unique Data Portal can offer your business, take a look here.