Savings accounts

Brand Customer
happiness
Customer
trust
Complaints
performance
Transparency
rating
Fairer Finance score

What does this mean?

What does this mean?

What does this mean?

What does this mean?

Gold ribbon: first place

Coventry Building Society

Coventry Building Society
69% 61% 94% 63% 72%
Gold ribbon

First Direct

First Direct
66% 65% 85% 53% 67%
Gold ribbon

Smile

Smile
52% 68% 78% 67% 66%
Gold ribbon

Principality Building Society

Principality Building Society
61% 56% 83% 65% 66%
Gold ribbon

Birmingham Midshires

Birmingham Midshires
60% 47% 88% 68% 66%
Gold ribbon

Nationwide

Nationwide
58% 59% 70% 73% 65%
Gold ribbon

Halifax

Halifax
48% 45% 88% 78% 65%
Gold ribbon

Skipton Building Society

Skipton Building Society
59% 52% 77% 71% 65%
Silver ribbon

Leeds Building Society

Leeds Building Society
63% 59% 78% 52% 63%
Silver ribbon

Yorkshire Building Society

Yorkshire Building Society
63% 54% 75% 58% 62%
Bronze ribbon

Newcastle Building Society

Newcastle Building Society
58% 50% 78% 62% 62%
Bronze ribbon

Bank of Scotland

Bank of Scotland
42% 39% 88% 78% 61%
Bronze ribbon

National Savings & Investments

National Savings & Investments
49% 51% 77% 67% 61%
Bronze ribbon

Co-operative Bank

Co-operative Bank
53% 49% 78% 65% 61%
Bronze ribbon

TSB

TSB
57% 55% 80% 52% 61%

Aldermore

62% 50% 77% 52% 60%

Kent Reliance

62% 54% 74% 50% 60%

Sainsbury's

46% 44% 77% 70% 59%

ICICI Bank

49% 43% 77% 67% 59%

Chelsea Building Society

54% 51% 75% 55% 59%

Tesco Bank

51% 42% 77% 62% 58%

AA

56% 58% 59% 55% 57%

Marks & Spencer

47% 47% 79% 50% 56%

Scottish Widows

54% 44% 83% 43% 56%

Clydesdale Bank

50% 47% 81% 44% 55%

Yorkshire Bank

45% 48% 81% 44% 54%

Lloyds Bank

42% 40% 79% 56% 54%

Barclays

43% 41% 70% 61% 54%

Virgin Money

50% 44% 62% 57% 53%

HSBC

40% 40% 85% 47% 53%

Santander

46% 43% 66% 51% 51%

Natwest

41% 42% 73% 36% 48%

Post Office

45% 46% 59% 38% 47%

Royal Bank of Scotland

39% 28% 71% 36% 44%