50Plus Insurance is a specialist over 50s insurance company owned by Bluefin Insurance Group. In turn, Bluefin is backed by French insurer AXA.
50Plus Insurance Services sells car, home and travel insurance. We currently rate it for car and travel cover.
Its parent AXA owns a number of other brands operating in the UK including Swiftcover and Sunlife. AXA doesn't have the very best complaints handling rating, which affects the scores of the 50Plus brand.
50Plus' scores are high enough across most of Fairer Finance's analysis for car insurance to earn a bronze Fairer Finance Ribbon in this sector. However, in travel insurance the brand struggles with low happiness and trust ratings - as well as the lowest transparency score in the table.