Dial Direct is owned by the BGL Group, which also owns brands such as Budget, Beagle Street, and the comparison site Compare The Market.
Dial Direct is a broker, meaning that it will get quotes from a panel of insurers before quoting you a price for your policy.
This also means that any two customers who buy their insurance via Dial Direct may not share the same underwriter.
It doesn’t perform as well as any of the other BGL brands, and it has very low trust score.
This means that it sits right near the bottom end of our car insurance tables. It performs better in our home insurance tables, where its customer trust score is less of an issue. Having said this, it sits mid-table overall.