Direct Line

Direct Line is owned by the Direct Line Group, which was formed in 2012 by the divestment of The Royal Bank of Scotland Group's insurance division. The Direct Line Group also owns Churchill and Green Flag. It is listed on the London Stock Exchange and is a constitute of the FTSE 250 Index.

Direct Line offers a wide array of insurance products, such as car, home, business, life, travel, pet, over 50's and landlord insurance.

Direct Line's general insurance policies are underwritten by U K Insurance Limited.

Their headquarters are based in Leeds, UK.

Direct Line
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Gold ribbon: first place

Breakdown Cover

Ranked 4th of 31 providers reviewed.

Customer happiness score 55.09%
Customer trust score 57.49%
Complaints performance 77.05%
Transparency rating 73.77%
Fairer Finance score
Reviewed Autumn 2023
66%
Gold ribbon: first place

Car insurance

Ranked 8th of 49 providers reviewed.

Customer happiness score 66.77%
Customer trust score 59.26%
Complaints performance 77.05%
Transparency rating 74.19%
Fairer Finance score
Reviewed Autumn 2023
69%
Gold ribbon: first place

Home emergency cover

Ranked 7th of 35 providers reviewed.

Customer happiness score 57.01%
Customer trust score 59.43%
Complaints performance 77.04%
Transparency rating 68.91%
Fairer Finance score
Reviewed Autumn 2023
66%
Gold ribbon: first place

Home insurance (building and contents)

Ranked 10th of 46 providers reviewed.

Customer happiness score 60.26%
Customer trust score 54.76%
Complaints performance 77.05%
Transparency rating 82.47%
Fairer Finance score
Reviewed Autumn 2023
69%
Gold ribbon: first place

Life insurance

Ranked 8th of 24 providers reviewed.

Claims score 85.50%
Complaints performance 86.81%
Transparency rating 61.25%
Fairer Finance score
Reviewed Autumn 2023
78%
Gold ribbon: first place

Pet insurance

Ranked 10th of 35 providers reviewed.

Customer happiness score 60.44%
Customer trust score 59.59%
Complaints performance 77.05%
Transparency rating 72.64%
Fairer Finance score
Reviewed Autumn 2023
67%
Gold ribbon: first place

Travel insurance

Ranked 4th of 45 providers reviewed.

Customer happiness score 58.21%
Customer trust score 57.97%
Complaints performance 77.05%
Transparency rating 65.2%
Fairer Finance score
Reviewed Autumn 2023
65%

Car insurance

Direct Line

Comprehensive

4 stars
Courtesy car for duration of repair i
Uninsured driver promise i
Cover limit for lost keys i £1,000.00
24hr helpline available i
New car replacement i
Courtesy car provided if stolen / total loss i
Windscreen repair excess i £25.00
Windscreen replacement excess i £115.00
Cover limit for stolen keys i £1,000.00
Cover for replacing original audio/visual equipment i Unlimited
Repairs guarantee (years) i 5 years
Vandalism i

Direct Line

Comprehensive Plus

4 stars
Courtesy car for duration of repair i
Uninsured driver promise i
Cover limit for lost keys i £1,000.00
24hr helpline available i
New car replacement i
Courtesy car provided if stolen / total loss i
Windscreen repair excess i £25.00
Windscreen replacement excess i £115.00
Cover limit for stolen keys i £1,000.00
Cover for replacing original audio/visual equipment i Unlimited
Repairs guarantee (years) i 5 years
Vandalism i

Telematics Car Insurance

Direct Line

Drive plus

5 stars
Cover limit for lost keys i £1,000.00
Courtesy car for duration of repair i
Uninsured driver promise i
Cover limit for Legal Liability Cover for property damage £20,000,000.00
Underwriter U K Insurance Limited
Cover limit for stolen keys i £1,000.00
Storage after accident i
Cover for replacing original audio/visual equipment i Unlimited
New car replacement i
Legal cover for manslaughter defence i Unlimited
Vermin & insects i
Misfuelling i
Cancellation fee (within 14 days, box not installed) i £0.00
24hr helpline available i
Self-installed or engineer-installed box? i Insurer's choice
Is device removal mandatory at the end of the contract? i
Is there an excessive speeding restriction?
Can your insurance be cancelled due to a poor driving score?
Can premiums increase due to driving score?
Curfew i
Digital capability i
Are children's car seats covered?
Cover limit for personal belongings inside car £250.00
Cancellation fee (within 14 days) box installed i £48.16
Speed restrictions scenario i Pass

Commercial Vehicle Insurance

Direct Line

Van Insurance

4 stars
Courtesy car for duration of repair i
Uninsured driver promise i
Cover limit for lost keys i £0.00
24hr helpline available i
New car replacement i
Courtesy car provided if stolen / total loss i
Windscreen repair excess i £10.00
Windscreen replacement excess i £75.00
Cover limit for stolen keys i Unlimited
Cover for replacing original audio/visual equipment i Unlimited
Repairs guarantee (years) i 5 years
Vandalism i

Home emergency cover

Direct Line

Home Emergency (Home Insurance)

3 stars
Home Security Cover i
Home Emergency Cover limit i £500.00
Primary Heating System i
Cover Type i Add-On
Internal plumbing and drainage i
Boiler breakdown cover i
Pest infestation cover i
Alternative Accommodation Cover i £250.00
Unoccupied period i 60
Annual boiler service i
Internal gas supply pipe cover i
Domestic Power supply covered? i
Claims limit i Unlimited

Direct Line

Select Premier Home Emergency (HNW)

3 stars
Home Security Cover i
Home Emergency Cover limit i £1,500.00
Primary Heating System i
Cover Type i Add-On
Internal plumbing and drainage i
Boiler breakdown cover i
Pest infestation cover i
Alternative Accommodation Cover i £500.00
Unoccupied period i 60
Annual boiler service i
Internal gas supply pipe cover i
Domestic Power supply covered? i
Claims limit i Unlimited

Direct Line

Select Premier Home Emergency

3 stars
Home Security Cover i
Home Emergency Cover limit i £1,500.00
Primary Heating System i
Cover Type i Add-On
Internal plumbing and drainage i
Boiler breakdown cover i
Pest infestation cover i
Alternative Accommodation Cover i £500.00
Unoccupied period i 60
Annual boiler service i
Internal gas supply pipe cover i
Domestic Power supply covered? i
Claims limit i Unlimited

Home insurance (building and contents)

Direct Line

Home Insurance Plus

4 stars
Alternative accommodation cover limit for buildings i £50,000.00
Theft from outbuildings i £5,000.00
Protection against inflation (Buildings)
Matching sets (contents) i
Contents compulsory excess i £100.00
Property owner liability i £5,000,000.00
Cancellation fee within 14 days i £0.00
Contents cover limit i £100,000.00
Alternative accommodation cover limit for contents i £30,000.00
Buildings cover limit i Unlimited
Cancellation fee after 14 days i £24.64
Liability to domestic employees i £10,000,000.00
Trace and access i £10,000.00
Keys/locks if lost or stolen (Buildings) i Sum insured
Liability as a tenant i £10,000.00
Replace belongings new for old i
Flood excess i £250.00
Escape of water excess (minimum) i £450.00
Money in the home i £1,000.00
Visitor's possessions i £1,000.00
Office equipment i £10,000.00

Direct Line

Select Premier

3 stars
Alternative accommodation cover limit for buildings i Unlimited
Theft from outbuildings i £2,500.00
Protection against inflation (Buildings)
Matching sets (contents) i
Contents compulsory excess i £100.00
Property owner liability i £5,000,000.00
Cancellation fee within 14 days i £0.00
Contents cover limit i Unlimited
Alternative accommodation cover limit for contents i Unlimited
Buildings cover limit i Unlimited
Cancellation fee after 14 days i £40.00
Liability to domestic employees i £10,000,000.00
Trace and access i £15,000.00
Keys/locks if lost or stolen (Buildings) i Sum insured
Liability as a tenant i £2,000,000.00
Replace belongings new for old i
Flood excess i £250.00
Escape of water excess (minimum) i £450.00
Money in the home i £2,500.00
Visitor's possessions i £500.00
Office equipment i £15,000.00

Buildings insurance

Direct Line

Select Premier

3 stars
Escape of water excess for buildings i £450.00
Matching sets (Buildings) i
Frozen pipes i
Underground pipes, cables and tanks i Covered as standard
Selling your home i
Emergency entries i
Accidental damage to drains i
Buildings compulsory excess i £250.00
Unoccupied period i 60 days
Property owner liability i £5,000,000.00
Helpline i
Cancellation fee after 14 days (buildings) i £40.00
Amendment fee (telephone) i £0.00

Direct Line

Home Insurance Plus

3 stars
Escape of water excess for buildings i £450.00
Matching sets (Buildings) i
Frozen pipes i
Underground pipes, cables and tanks i Covered as standard
Selling your home i
Emergency entries i
Accidental damage to drains i
Buildings compulsory excess i £100.00
Unoccupied period i 60 days
Property owner liability i £5,000,000.00
Helpline i
Cancellation fee after 14 days (buildings) i £24.64
Amendment fee (telephone) i £0.00

Contents insurance

Direct Line

Home Insurance Plus

4 stars
Matching sets (contents) i
Theft from outbuildings i £5,000.00
Cover for items away from home i Covered as standard
Property owner liability i £5,000,000.00

Direct Line

Select Premier

3 stars
Matching sets (contents) i
Theft from outbuildings i £2,500.00
Cover for items away from home i Covered as standard
Property owner liability i £5,000,000.00

Direct Line

Home Insurance

3 stars
Matching sets (contents) i
Theft from outbuildings i £2,500.00
Cover for items away from home i Covered as standard
Property owner liability i £2,000,000.00

Life insurance

Over 50s life insurance

Direct Line

Over 50s Life Insurance

3 stars
How long after policy is started can full benefits be claimed? i 24 months
Age when premiums stop i 90
Cover type (level or increasing) i Level
Cover for accidental death in waiting period i 300%
Signing up incentive i £100 gift card
Can you reduce monthly payments? i
Minimum age i 50
If a payment is missed, how long until the policy is cancelled? i 60 days
Maximum age i 85
Does the policy offer the customer a proportionate amount of money back if they choose to cancel after paying 50% or more of the scheduled monthly payments? i
Rate used to calculate increasing cover i
Cover for non-accidental death in waiting period (% of premiums paid) i 150%
Payout for accidental death outside waiting period i 100%
How much for terminal illness benefit? i £0.00
How much will be paid for serious illness? i £0.00
Discount offered with a funeral provider? i
Funeral benefit option provider i

Pet insurance

Cat insurance

Direct Line

Advanced (with all optional covers)

5 stars
Medical excess i £80.00
Type of cover i Maximum benefit, condition
Medical cover limit i £8,000.00
Age when compulsory excess rises i
Annual policy limit i
Cancellation fee i £0.00
Annual condition limit i
Amendment fee i £0.00
Lifetime policy limit i
Lifetime condition limit i £4,000.00
Dental cover (if due to an accident) i £8,000.00
Cruciate ligament damage i £8,000.00
CT scans i £8,000.00
MRI scans i £8,000.00
Prescribed food i £0.00
Complementary treatment i £8,000.00
Boarding fees limit i £1,000.00
Death benefit (illness) i £1,500.00
Euthanasia cover limit i £100.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Holiday cancellation i £5,000.00
Holiday cover i £8,000.00
Quarantine costs cover i £1,500.00
Loss of PETS passport or other travel documents i £250.00
Emergency expenses abroad i £300.00
Maximum number of days abroad i 90 days

Direct Line

Advanced

4 stars
Medical excess i £80.00
Type of cover i Maximum benefit, condition
Medical cover limit i £8,000.00
Age when compulsory excess rises i
Annual policy limit i
Cancellation fee i £0.00
Annual condition limit i
Amendment fee i £0.00
Lifetime policy limit i
Lifetime condition limit i £8,000.00
Dental cover (if due to an accident) i £8,000.00
Cruciate ligament damage i £8,000.00
CT scans i £8,000.00
MRI scans i £8,000.00
Prescribed food i £0.00
Complementary treatment i £8,000.00
Boarding fees limit i £0.00
Death benefit (illness) i £0.00
Euthanasia cover limit i £100.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Holiday cancellation i £0.00
Holiday cover i £0.00
Quarantine costs cover i £0.00
Loss of PETS passport or other travel documents i £0.00
Emergency expenses abroad i £0.00
Maximum number of days abroad i

Direct Line

Essential (with all optional covers)

3 stars
Medical excess i £80.00
Type of cover i Time-limited
Medical cover limit i £4,000.00
Age when compulsory excess rises i
Annual policy limit i
Cancellation fee i £0.00
Annual condition limit i
Amendment fee i £0.00
Lifetime policy limit i
Lifetime condition limit i £8,000.00
Dental cover (if due to an accident) i £4,000.00
Cruciate ligament damage i £4,000.00
CT scans i £4,000.00
MRI scans i £4,000.00
Prescribed food i £0.00
Complementary treatment i £4,000.00
Boarding fees limit i £1,000.00
Death benefit (illness) i £1,500.00
Euthanasia cover limit i £0.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Holiday cancellation i £5,000.00
Holiday cover i £8,000.00
Quarantine costs cover i £1,500.00
Loss of PETS passport or other travel documents i £250.00
Emergency expenses abroad i £300.00
Maximum number of days abroad i 90 days

Direct Line

Essential

3 stars
Medical excess i £80.00
Type of cover i Time-limited
Medical cover limit i £4,000.00
Age when compulsory excess rises i
Annual policy limit i
Cancellation fee i £0.00
Annual condition limit i
Amendment fee i £0.00
Lifetime policy limit i
Lifetime condition limit i £4,000.00
Dental cover (if due to an accident) i £4,000.00
Cruciate ligament damage i £4,000.00
CT scans i £4,000.00
MRI scans i £4,000.00
Prescribed food i £0.00
Complementary treatment i £4,000.00
Boarding fees limit i £0.00
Death benefit (illness) i £0.00
Euthanasia cover limit i £0.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Holiday cancellation i £0.00
Holiday cover i £0.00
Quarantine costs cover i £0.00
Loss of PETS passport or other travel documents i £0.00
Emergency expenses abroad i £0.00
Maximum number of days abroad i

Dog insurance

Direct Line

Advanced (with all optional covers)

5 stars
Type of cover i Maximum benefit, condition
Medical cover limit i £8,000.00
Medical excess i £95.00
Annual policy limit i
Annual condition limit i
Lifetime policy limit i
Lifetime condition limit i £4,000.00
Dental cover (if due to an accident) i £8,000.00
Cruciate ligament damage i £8,000.00
CT scans i £8,000.00
MRI scans i £8,000.00
Prescribed food i £0.00
Complementary treatment i £8,000.00
Euthanasia cover limit i £100.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Age when compulsory excess rises i
Amendment fee i £0.00
Holiday cancellation i £5,000.00
Holiday cover i £8,000.00

Direct Line

Essential (with all optional covers)

3 stars
Type of cover i Time-limited
Medical cover limit i £4,000.00
Medical excess i £95.00
Annual policy limit i
Annual condition limit i
Lifetime policy limit i
Lifetime condition limit i £8,000.00
Dental cover (if due to an accident) i £4,000.00
Cruciate ligament damage i £4,000.00
CT scans i £4,000.00
MRI scans i £4,000.00
Prescribed food i £0.00
Complementary treatment i £4,000.00
Euthanasia cover limit i £0.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Age when compulsory excess rises i
Amendment fee i £0.00
Holiday cancellation i £5,000.00
Holiday cover i £8,000.00

Direct Line

Advanced

3 stars
Type of cover i Maximum benefit, condition
Medical cover limit i £8,000.00
Medical excess i £95.00
Annual policy limit i
Annual condition limit i
Lifetime policy limit i
Lifetime condition limit i £8,000.00
Dental cover (if due to an accident) i £8,000.00
Cruciate ligament damage i £8,000.00
CT scans i £8,000.00
MRI scans i £8,000.00
Prescribed food i £0.00
Complementary treatment i £8,000.00
Euthanasia cover limit i £100.00
Cremation i £200.00
If renewed, are existing conditions covered? i
Age when compulsory excess rises i
Amendment fee i £0.00
Holiday cancellation i £0.00
Holiday cover i £0.00

Travel insurance

Annual multi-trip insurance

Direct Line

Travel Insurance (with baggage cover)

4 stars
Medical excess i £75.00
Cancelling before travel cover limit i £5,000.00
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £1,500.00
Emergency medical cover and repatriation cover limit i £10,000,000.00
Mental health cover i
Max trip duration i 42 days
Cutting trip short (curtailment) cover limit i £5,000.00
Abandoning your trip (abandonment) cover limit i £5,000.00
Personal money i £500.00
Combined passport & travel documents cover limit i £500.00
Natural disaster relocation cover i

Direct Line

Travel Insurance

3 stars
Medical excess i £75.00
Cancelling before travel cover limit i £5,000.00
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £0.00
Emergency medical cover and repatriation cover limit i £10,000,000.00
Mental health cover i
Max trip duration i 42 days
Cutting trip short (curtailment) cover limit i £5,000.00
Abandoning your trip (abandonment) cover limit i £5,000.00
Personal money i £0.00
Combined passport & travel documents cover limit i £500.00
Natural disaster relocation cover i

Single trip insurance

Direct Line

Travel Insurance (with baggage cover)

4 stars
Cancelling before travel cover limit i £5,000.00
Medical excess i £75.00
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £1,500.00
Emergency medical cover and repatriation cover limit i £10,000,000.00
Cutting trip short curtailment cover limit i £5,000.00
Missed departure cover limit i £600.00
Abandoning your trip (abandonment) cover limit i £5,000.00
Personal money i £500.00
Combined passport & travel documents limit i £500.00

Direct Line

Travel Insurance

3 stars
Cancelling before travel cover limit i £5,000.00
Medical excess i £75.00
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £0.00
Emergency medical cover and repatriation cover limit i £10,000,000.00
Cutting trip short curtailment cover limit i £5,000.00
Missed departure cover limit i £600.00
Abandoning your trip (abandonment) cover limit i £5,000.00
Personal money i £0.00
Combined passport & travel documents limit i £500.00