The NFU (National Farmers Union) Mutual was founded over 100 years ago to help provide insurance for farmers.
Today, it provides insurance and investments across the whole market - you don't have to be a farmer to apply for its products. But it specialises in covering those who live in rural areas.
Its excellent scores for customer happiness and trust lead the way in the insurance market. This has helped it to achieve a Gold Fairer Finance Ribbon in both car and home insurance. However, despite a very high claims score, it just misses out on a Fairer Finance ribbon for life insurance.