Founded in 1959, Saga specialises in products for the over-50s market. It is listed on the London Stock Exchange.
It provides both financial products such as insurance and ISAs, and also non-financial, such as legal and care services for the elderly. Its travel insurance is underwritten by Great Lakes Insurance SE. Saga's home and car insurance are provided by a number of insurers.
Saga's headquarters are in Folkestone, Kent.