Saga specialises in offering products for the over 50s market. It provides both financial products such as insurance and ISAs, and also non-financial, such as legal and care services for the elderly. Founded in 1959, Saga specialises in products for the over 50s market. It's listed on the London Stock Exchange. Saga's credit cards are provided by Allied Irish Banks. Its travel insurance is underwritten by Cigna Insurance Services. Saga's home and car insurance are provided by a number of insurers.