Smile

Smile is an online bank owned by the Co-operative Bank, which is now mostly owned by private equity investors, with only a small percentage of shares owned by the Co-operative Group. It was the UK's first internet-only bank, formed in 1999.

While the Co-op Bank and Smile continue to retain an ethical focus, the group is undergoing a period of considerable change.

For our Customer Experience ratings we use Co-op's complaints score for Smile as they handle Smile's complaints.

Smile
Gold ribbon: first place

Bank accounts

Ranked 7th of 27 providers reviewed.

Customer happiness 64%
Customer trust 60%
Complaints performance 77%
Transparency rating 74%
Fairer Finance score
Reviewed Spring 2018
69%
Gold ribbon: first place

Credit cards

Ranked 10th of 35 providers reviewed.

Customer happiness 51%
Customer trust 47%
Complaints performance 77%
Transparency rating 76%
Fairer Finance score
Reviewed Spring 2018
63%
Gold ribbon: first place

Savings accounts

Ranked 12th of 36 providers reviewed.

Customer happiness 45%
Customer trust 60%
Complaints performance 77%
Transparency rating 74%
Fairer Finance score
Reviewed Spring 2018
64%

We don't currently rate Smile in our Product Ratings.