Trust in Insurance Index
Our Trust in Insurance Index is a measure of public trust in insurance providers - it tracks how much customers trust their insurers and how these attitudes change over time.
The Fairer Finance Trust in Insurance Index - Autumn 2025
Trust in insurance rises slightly following falling premiums, but still sits well below it's peak in Spring 2023.
Previous updates
2nd June 2025
The Fairer Finance Trust in Insurance Index - Spring 2025
Trust in insurance has declined to levels last seen in Autumn 2021. Our research suggests that customer perceptions of value for money in insurance are contributing to falling trust levels.
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15th November 2024
The Fairer Finance Trust in Insurance Index - Autumn 2024
Trust in insurers was stable from Spring-Autumn 2024, though trust in car insurers continues to decline. Our research suggests that dissatisfaction with price and poor claims experiences are key drivers of customer distrust.
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28th March 2024
The Fairer Finance Trust in Insurance Index - Spring 2024
Trust in insurers has declined slightly, on average, between Autumn 2023 and Spring 2024. Rising premiums seem a likely cause.
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6th July 2023
The Fairer Finance Trust in Insurance Index
Fairer Finance's polling data suggests trust in insurance is rising - but some sectors are doing better than others.
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