Trust in Insurance Index

Trust in insurance rises slightly following falling premiums, but still sits well below it's peak in Spring 2023.

Trust in insurance has declined to levels last seen in Autumn 2021. Our research suggests that customer perceptions of value for money in insurance are contributing to falling trust levels.

Trust in insurers was stable from Spring-Autumn 2024, though trust in car insurers continues to decline. Our research suggests that dissatisfaction with price and poor claims experiences are key drivers of customer distrust.

Trust in insurers has declined slightly, on average, between Autumn 2023 and Spring 2024. Rising premiums seem a likely cause.

Fairer Finance's polling data suggests trust in insurance is rising - but some sectors are doing better than others.