Our ratings are designed to help customers make more informed decisions, but they should not be taken as recommendations or advice. Every customer has different needs, and our ratings are simply designed as a short cut to help consumers make sense of the complex world of financial products.

These are our customer experience ratings from our Autumn 2026 batch, published 25 September 2026.

Fairer Finance Customer Experience Ratings from the Autumn 2026 batch, published 25 September 2026.
Brand
Customer happiness score
Customer trust score
Complaints
Transparency
Overall
Santander 59% 62% 72% 70% 66%
LV= 63% 59% 64% 75% 65%
Sainsbury's 62% 59% 63% 75% 65%
Co-operative Insurance 59% 60% 73% 66% 65%
Aviva 62% 59% 67% 69% 64%
Tesco Insurance 62% 60% 63% 72% 64%
Post Office 60% 57% 62% 77% 64%
Saga 62% 58% 62% 74% 64%
AllClear 58% 51% 73% 70% 63%
JustTravelCover.com 59% 51% 75% 66% 63%
InsureandGo 55% 50% 73% 68% 61%
RAC 57% 58% 63% 68% 61%
Avanti 58% 52% 62% 73% 61%
Staysure 57% 52% 62% 74% 61%
Holidaysafe 66% 57% 62% 58% 61%
Admiral 57% 53% 63% 70% 61%
TUI 59% 60% 63% 60% 60%
Asda Money 55% 47% 73% 64% 60%
Holiday Extras 54% 52% 62% 71% 60%
Jet2.com 57% 60% 52% 67% 59%
Able2Travel 59% 51% 63% 63% 59%
Coverwise 56% 48% 63% 66% 58%
British Airways 66% 68% 62% 36% 58%
Columbus Direct 56% 44% 62% 69% 58%
Virgin Money 52% 46% 63% 70% 58%
AA 55% 57% 52% 67% 58%
Direct Travel Insurance 49% 49% 63% 69% 58%
Alpha Travel Insurance 54% 50% 62% 61% 57%
Puffin Insurance 56% 47% 52% 70% 56%
CedarTreeInsurance.com 50% 48% 52% 74% 56%
goodtogoinsurance.com 50% 43% 56% 75% 56%
CoverForYou.com 54% 42% 52% 68% 54%
Ageas 50% 48% 52% 65% 54%
Insure & Escape 45% 41% 52% 75% 53%
Southdowns 49% 37% 63% 63% 53%
Leisure Guard 51% 45% 52% 63% 53%
easyJet Travel Insurance 48% 38% 62% 62% 52%
Insurefor.com 48% 39% 52% 65% 51%
esure 46% 39% 52% 67% 51%

Customer experience ratings from our Autumn 2026 batch, published 25 September 2026