LV=
LV= is a large UK insurance brand, which was once the UK's largest friendly society.
It was founded in 1843 as Liverpool Victoria and changed its consumer facing brand to LV= in 2007. However, in 2019 it sold its general insurance arm to German insurer Allianz - allowing it to continue using the LV brand.
At the end of 2020, it was agreed that its life insurance and pensions arm would be sold to private equity firm Bain Capital.