Our ratings are designed to help customers make more informed decisions, but they should not be taken as recommendations or advice. Every customer has different needs, and our ratings are simply designed as a short cut to help consumers make sense of the complex world of financial products.

These are our customer experience ratings from our Autumn 2026 batch, published 25 September 2026.

Fairer Finance Customer Experience Ratings from the Autumn 2026 batch, published 25 September 2026.
Brand
Customer happiness score
Customer trust score
Complaints
Transparency
Overall
NFU Mutual 80% 80% 72% 68% 75%
BMW 74% 76% 65% 70% 71%
Co-operative Insurance 67% 61% 64% 82% 68%
Santander 66% 70% 64% 69% 68%
Ford 64% 62% 63% 77% 66%
Bank of Scotland 62% 60% 58% 85% 66%
Toyota 61% 67% 68% 69% 66%
Saga 64% 60% 58% 83% 66%
Diamond 62% 64% 63% 75% 66%
AA 61% 63% 62% 77% 66%
Aviva 59% 56% 67% 81% 66%
AXA 60% 58% 58% 84% 65%
Lloyds Bank 60% 59% 58% 84% 65%
Direct Line 61% 58% 69% 73% 65%
LV= 63% 57% 64% 76% 65%
General Accident 58% 54% 67% 81% 65%
Churchill 61% 56% 69% 72% 65%
Tesco Insurance 61% 59% 62% 76% 64%
Hastings Direct 57% 51% 65% 84% 64%
Allianz 60% 53% 64% 80% 64%
Quotemehappy 63% 50% 67% 76% 64%
RAC 60% 60% 64% 71% 64%
Elephant 60% 54% 63% 78% 64%
Admiral 58% 55% 63% 78% 63%
Post Office 62% 52% 64% 73% 63%
Moja 65% 50% 58% 77% 63%
Privilege 57% 47% 69% 75% 62%
RIAS 61% 55% 57% 75% 62%
Carole Nash 63% 55% 63% 66% 62%
Policy Expert 51% 44% 75% 76% 62%
esure 56% 49% 55% 84% 61%
Ageas 61% 55% 57% 71% 61%
1st Central 56% 49% 62% 76% 61%
Sheilas' Wheels 56% 49% 55% 82% 60%
Adrian Flux 65% 54% 64% 57% 60%
Dial Direct 58% 44% 65% 72% 60%
Swiftcover 52% 45% 58% 81% 59%
Swinton 55% 50% 64% 64% 58%
Budget 53% 45% 65% 70% 58%
Darwin 56% 44% 69% 62% 58%
Nutshell 59% 36% 61% 72% 57%
Go Skippy 55% 46% 64% 63% 57%
Yoga 53% 46% 62% 65% 57%
One Call Insurance 51% 43% 66% 62% 56%
Marmalade 51% 44% 60% 65% 55%
Prima 52% 37% 63% 67% 55%
Geoffrey Insurance 43% 44% 65% 66% 55%
Marshmallow 53% 51% 43% 56% 51%

Customer experience ratings from our Autumn 2026 batch, published 25 September 2026