General Accident is a car insurance specialist based in London, it was first established in 1885.
Since being founded, General Accident and has since been involved in numerous mergers culminating in its merger with Norwich Union in 2000.
The General Accident brand is now a trading name of Aviva and was reintroduced in 2013. It now provides car insurance directly and through price comparison sites. Policies are underwritten by Aviva, which is a FTSE 100 company.
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Car insurance
Ranked 16th of 49 providers reviewed
| Customer happiness score | 57.61% |
|---|---|
| Customer trust score | 53.9% |
| Complaints performance | 67.02% |
| Transparency rating | 80.95% |
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Fairer Finance Score Reviewed Autumn 2026 |
64.87% |