General Accident is a car insurance specialist first established in 1885.
Since being founded, General Accident and has since been involved in numerous mergers â culminating in its merger with Norwich Union in 2000. The Aviva brand was formed soon afterwards.
The General Accident brand was reintroduced in 2013 by Aviva. It now provides car insurance directly and through price comparison sites. Policies are underwritten by Aviva, which is a FTSE 100 company.