2nd September 2026

AI and deceptive patterns: who are the winners and losers?

Consumers with their own AI agent could end up making better decisions than ever before. But what about those left behind?

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28th June 2026

The Financial Ombudsman Service reforms are worse than I first thought

The draft legislation narrows the scope for Ombudsmen to side with consumers. And of course the case for these reforms is based on a lie.

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18th June 2026

The trap of over confidence: why familiarity doesn't equal understanding

We assume we understand how to manage our money — but does the research show us that's true? And what can firms do about it?


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16th June 2026

To bold or not to bold?

Why lengthy glossaries can defer consumer understanding

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4th June 2026

Let's be honest about what Trustpilot reviews tell us, and what they don't

A growing number of firms are using Trustpilot to lend them credibility which may not be merited. In insurance, this all the more divisive.

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27th May 2026

The Fairer Finance Trust in Banking Index - Spring 2026 Update

Trust stays stable across the banking sectors with small rises for savings accounts, current accounts and credit cards while mortgages and personal loans saw small decreases in trust scores.

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22nd May 2026

The Financial Services & Markets Bill is a waste of valuable parliamentary time

With a few notable exceptions, much of the new Bill is a laundry list of financial lobbyist asks. It won't do anything to stimulate growth but it will undermine consumer protections.

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13th May 2026

What's the most important behavioural bias?

Inertia is so prevalent that we almost forget that it is everywhere in financial services. It’s not always a problem, but it often leads to foreseeable harm.

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7th May 2026

The Fairer Finance Trust in Private Medical Insurance Index - Spring 2026

Trust in private medical insurance has remained stable while claims satisfaction continues to rise in Fairer Finance's customer experience ratings.

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5th May 2026

The Fairer Finance Trust in Insurance Index - Spring 2026

Trust has risen slightly in car and travel insurance while remaining stable in pet and home insurance. Claim satisfaction has improved significantly across all four sectors.

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30th April 2026

Are prediction markets about to unleash their chaos in the UK?

Companies like Polymarket and Kalshi have become overnight sensations in the US. Are these pseudo-gambling sites about to make a play across the pond?

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23rd April 2026

Preventing stress from becoming distress

Stress is an unavoidable aspect of the claims process, but how should firms communicate with their customers to prevent it from impacting claims outcomes?

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