Fairer Finance Clear & Simple Mark

A mark of excellence for companies that communicate clearly with their customers.

The Fairer Finance Clear & Simple Mark recognises outstanding clarity and transparency in the financial services industry. Unlike other clarity marks, we don’t just look at the language, we also look at whether the document is designed in a way that aids comprehension

We’re not sticklers for perfect grammar. We believe language evolves, and that the clearest sentences are not always strictly grammatically correct.

So we look to reward companies who explain products in a way that everybody can understand.

Our criteria

We analyse documents in three ways:

  • Clarity of language – includes analysis of average sentence length, use of jargon and readability scores
  • Clarity of design – includes analysis of font size and typeface, margins and colour
  • Clarity of content – includes analysis of whether charges and other key product features are prominently and clearly explained.

Who holds the Clear & Simple Mark?

Insurance intermediary Bought by Many was the first company to hold the Clear & Simple Mark. It was awarded this for its pet insurance policy wording. An 11-year-old would find this document easy to read. It is simple to navigate and demonstrates a good use of colour and white space. The tone is conversational and the use of jargon is minimal throughout.

Ageas' insurance brand Back Me Up also qualified for the mark. Its policy document is very conversational in tone and it has a low reading grade. Read our case study to learn more.

Coventry Building Society's General Investment Ts & Cs became the first in the banking sector to qualify for our mark. Its document effectively uses colour to mark out different sections. The contents page is clear and easy for consumers to understand. 

TSB has also been awarded the Clear & Simple Mark for its Personal Banking Terms and Conditions. Its document includes a helpful navigation tool so the reader can easily flick between different sections.

Co-operative Funeralcare is the first funeral plan provider to receive the Clear & Simple Mark. Its Terms & Conditions make good use of colour coding and clear language.

Monzo are the latest provider to join our elusive list. Its current account terms and conditions is easy to read, simple, and uses a rolling contents tab to great effect. It's also one of the shortest ts & cs you'll read.  

The Clear & Simple Mark in use

Date Client Awarded for
February 2017 Bought By Many Pet insurance policy wording
March 2017 Back Me Up Back Me Up cover plan policy wording
March 2017 Coventry Building Society General investment terms & conditions
August 2017 TSB Personal banking terms & conditions
August 2017 TSB Banking charges guide
November 2017 Coop Funeralcare Prepaid funeral plans terms & conditions
March 2018 Monzo Current account terms & conditions

We'd like to see all financial services companies reach this level of transparency.

See if your documents qualify

Related blog posts

Some of the companies who have qualified for the Clear & Simple Mark.