The Financial Conduct Authority says that customer-facing documents should be 'clear, fair and not misleading'. Can you honestly say that your company’s documents pass that test?
At Fairer Finance, we analyse hundreds of Ts & Cs and policy documents every six months.
We identify many common weaknesses in these documents, including jargon and technical language which means nothing to the average consumer.
And too often, documents are set out in dense blocks of text, which makes it even harder to engage with the information on the page. If customers can't engage with your documents, how can you reasonably expect them to understand your products?
Clear & Simple
We know that it’s possible to do things differently. We've done it.
Our work has turned a number of difficult documents into breezy reads that even an
11-year-old can understand.
We believe that these documents are manuals. No one dives into them like a novel, reading from front to back. Your customers turn to them when they have specific questions about their financial products.
But words alone aren't enough. So we also develop designs to make documents as accessible and easy to read as possible.
What can we do for you?
- We won’t edit your old documents. We'll tear them up and start again.
- We'll engage with your compliance and legal teams, introducing new ways of thinking.
- We'll present a draft and perfect it during roundtable sessions with key stakeholders.
- Our design services add the finishing touches to your new document.
Get a better look at our work in our Back Me Up case study.
Or call 020 3026 8541 to speak to the team.