How we're making finance fairer

We’re here to help you get a better deal

Our unique research rates banks and insurers so you can choose products and providers with confidence.

How we're making finance fairer

We're here to help you deliver better customer outcomes

We advise the UK's largest providers on how to communicate more clearly, improve customer experiences, and set fair prices.

How we're making finance fairer

We're here to help you create a fairer market

We engage with regulators, government, and industry bodies helping to influence and shape new pieces of legislation and regulation.

Our ratings

We rate more than 1000 financial services brands across our customer experience and product ratings. How fair is your bank, building society or insurer?

  • 11th June 2025

    IFA Magazine

    Our product ratings and for Wills and the concerns over DIY Wills, are discussed here.

  • 11th June 2025

    Fintech Finance News

    Our will ratings are discussed in this article.

  • 11th June 2025

    The Intermediary

    Our online will ratings are discussed here.

  • 11th June 2025

    Daily Express

    This article explores “five fatal errors” with DIY wills and references our online will ratings.

  • 9th June 2025

    Insurance Edge

    The Fairer Finance Trust in Insurance Index evidences a 4 year low and is discussed here.

  • 5th June 2025

    The Financial Times

    This article quotes James Daley on the subject of car finance mis-selling.

  • 5th June 2025

    Insurance Today

    The Trust in Insurance Index is covered here by Insurance Today.

  • 4th June 2025

    Moneyweek

    This article discusses the results of our Trust in Insurance Index.

Spotted one of our awards?

Our customer experience ribbons, product ratings and awards help you find a financial provider who’s offering a fairer deal.

Find out more about our ribbons & endorsements

Tell us your story

If you’re a consumer having problems with a financial services firm, please get in touch.

Our latest webinar

Customer journeys are set to be under the regulatory microscope in 2025.

The FCA has highlighted digital journeys in consumer credit as a key point of focus for the year ahead.

So, how can firms ensure that their digital journeys meet the regulator’s raised expectations?

Join us as we explore the following key questions:

How should firms analyse digital journeys?

How can firms use behavioural science to improve journeys and customer outcomes?

Best practice from the sector.

Creating effective digital customer journeys webinar
  • 11th June 2025

    IFA Magazine

    Our product ratings and for Wills and the concerns over DIY Wills, are discussed here.

  • 11th June 2025

    Fintech Finance News

    Our will ratings are discussed in this article.

  • 11th June 2025

    The Intermediary

    Our online will ratings are discussed here.

  • 11th June 2025

    Daily Express

    This article explores “five fatal errors” with DIY wills and references our online will ratings.

  • 9th June 2025

    Insurance Edge

    The Fairer Finance Trust in Insurance Index evidences a 4 year low and is discussed here.

  • 5th June 2025

    The Financial Times

    This article quotes James Daley on the subject of car finance mis-selling.

  • 5th June 2025

    Insurance Today

    The Trust in Insurance Index is covered here by Insurance Today.

  • 4th June 2025

    Moneyweek

    This article discusses the results of our Trust in Insurance Index.

Ready to claim your ribbons?

Our customer experience ribbons, product ratings and design awards mark out the fairest of financial services firms.

Find out more about our ribbons & endorsements

A lovely cup of coffee

Let’s work together

If you're a business wanting to deliver better customer outcomes then we'd love to hear from you. We prefer to receive emails.

Our latest webinar

The fourth webinar in our Consumer Duty Series is available to watch and download now. Our panel explain when to carry out consumer testing, and how to do it.

  • 11th June 2025

    IFA Magazine

    Our product ratings and for Wills and the concerns over DIY Wills, are discussed here.

  • 11th June 2025

    Fintech Finance News

    Our will ratings are discussed in this article.

  • 11th June 2025

    The Intermediary

    Our online will ratings are discussed here.

  • 11th June 2025

    Daily Express

    This article explores “five fatal errors” with DIY wills and references our online will ratings.

  • 9th June 2025

    Insurance Edge

    The Fairer Finance Trust in Insurance Index evidences a 4 year low and is discussed here.

  • 5th June 2025

    The Financial Times

    This article quotes James Daley on the subject of car finance mis-selling.

  • 5th June 2025

    Insurance Today

    The Trust in Insurance Index is covered here by Insurance Today.

  • 4th June 2025

    Moneyweek

    This article discusses the results of our Trust in Insurance Index.

A lovely cup of coffee

Let’s work together

If you're looking to develop evidence-based policy and understand the customer perspective then we'd love to hear from you. We prefer to receive emails.