Prima

Italy’s largest online insurance agency, with over 2 million drivers, that now covers drivers in the UK.

Our product ratings are designed to help you choose a quality product. We rate policies on the key features that are most important for the majority of customers.

Car insurance

5 products reviewed

Electric Car Insurance

5 products reviewed

Prima

Car Insurance (with upgraded courtesy car)

Feature Value
Courtesy car for duration of repair Yes
Uninsured driver promise Yes
Cover limit for lost keys
£1,500.00
24hr helpline available Yes
New car replacement Yes
Courtesy car provided if stolen / total loss Yes
Windscreen repair excess
£25.00
Windscreen replacement excess
£115.00
Cover limit for stolen keys
£1,500.00
Cover for replacing original audio/visual equipment
Unlimited
Repairs guarantee (years)
3 years
Vandalism Yes
Prima

Plus Car Insurance

Feature Value
Courtesy car for duration of repair Yes
Uninsured driver promise Yes
Cover limit for lost keys
£1,500.00
24hr helpline available Yes
New car replacement Yes
Courtesy car provided if stolen / total loss No
Windscreen repair excess
£25.00
Windscreen replacement excess
£115.00
Cover limit for stolen keys
£1,500.00
Cover for replacing original audio/visual equipment
Unlimited
Repairs guarantee (years)
3 years
Vandalism Yes
Prima

Car Insurance

Feature Value
Courtesy car for duration of repair Yes
Uninsured driver promise Yes
Cover limit for lost keys
£1,500.00
24hr helpline available Yes
New car replacement Yes
Courtesy car provided if stolen / total loss No
Windscreen repair excess
£25.00
Windscreen replacement excess
£115.00
Cover limit for stolen keys
£1,500.00
Cover for replacing original audio/visual equipment
Unlimited
Repairs guarantee (years)
3 years
Vandalism Yes
Prima

Premier Car Insurance

Feature Value
Courtesy car for duration of repair Yes
Uninsured driver promise Yes
Cover limit for lost keys
£1,500.00
24hr helpline available Yes
New car replacement Yes
Courtesy car provided if stolen / total loss No
Windscreen repair excess
£25.00
Windscreen replacement excess
£115.00
Cover limit for stolen keys
£1,500.00
Cover for replacing original audio/visual equipment
Unlimited
Repairs guarantee (years)
3 years
Vandalism Yes
Prima

Essentials Car Insurance

Feature Value
Courtesy car for duration of repair Yes
Uninsured driver promise No
Cover limit for lost keys
£1,500.00
24hr helpline available Yes
New car replacement Yes
Courtesy car provided if stolen / total loss No
Windscreen repair excess
Windscreen repair not covered
Windscreen replacement excess
Windscreen replace not covered
Cover limit for stolen keys
£1,500.00
Cover for replacing original audio/visual equipment
Unlimited
Repairs guarantee (years)
3 years
Vandalism Yes

Courtesy Car (Add-on)

1 product reviewed

Prima

Replacement Vehicle Insurance

Motor Legal Cover

1 product reviewed

Prima

Motor Legal Expenses Insurance

Feature Value
Uninsured loss recovery Limit
£100,000.00
Personal Injury limit
£100,000.00
Motor Prosecution defence Limit
£100,000.00
Uninsured driver benefit No
Consumer Disputes Limit
£100,000.00
Database Disputes Limit
£100,000.00
Vehicle Cloning Limit
£100,000.00
Uninsured driver benefit (Minimum pay out)
£0.00

Our unique Customer Experience Ratings help consumers find companies that offer a good service.

Car insurance

Ranked 47th of 49 providers reviewed

Customer happiness score 51.99%
Customer trust score 36.92%
Complaints performance 63.23%
Transparency rating 66.86%

Fairer Finance Score

Reviewed Autumn 2026

 54.75%