RIAS used to be a specialist insurance company for the Over 50s, but now also provides cover for all ages.

Rias was launched in 1992 and is owned by Belgian insurer Ageas Retail Ltd, based in Hampshire. It offers car, home and life insurance. Prior to August 2021 they also provided travel insurance.

Ageas Insurance Limited (a sister company of Ageas Retail Limited) underwrite the insurance and provide RIAS claims service.

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