Customers with savings in these accounts are not getting a good deal, since they could be getting a much higher return on their savings if they moved their money to another account.
Banks are taking advantage of customers' inertia and unwillingness to move their money. This is arguably a 'foreseeable harm' highlighted by the FCA in their Consumer Duty guidance, which calls on firms to 'proactively consider how consumers’ behavioural biases, such as inertia, might lead their products or services to cause foreseeable harm.'
Customers seem to be aware, to some extent, when they're not getting a good deal. Our polling from August 2022 shows that the above-mentioned providers - with the exception of First Direct - have below-average customer satisfaction when it comes to their savings account providers.
Providers that have been consistently offering more competitive instant access interest rates such as RCI Bank (currently 2.45%) and Chase (2.7%), have significantly happier customers.