8 March 2017
Fairer Finance awards first Clear & Simple mark to Bought By Many
FOR IMMEDIATE RELEASE: Wednesday 8th March 2017
Consumer group Fairer Finance has awarded its first ever Clear & Simple Mark to the insurance company Bought by Many.
The Mark is awarded for documents that meet a strict set of criteria around clear language and design - but no financial services company has qualified for the award until now.
Bought by Many's pet insurance policy document is the first to qualify for the mark. As well as having a low reading age of 11, the document is laid out clearly, with little jargon or complex language.
James Daley, managing director of Fairer Finance said: "Almost one in six UK adults have a reading age of 11 or less, yet most documents are incomprehensible even to those with university degrees.
"It's not just about using clearer language and eliminating jargon. Clear layout, adequate spacing and font sizes - as well as use of colour and images - are all crucial to making a document approachable and accessible for customers. "
We launched the Clear & Simple Mark in 2015 and no one has
qualified for it until now. We're delighted that Bought by Many has
become the first - and we hope many more companies will follow."
Notes to Editors
To speak to James Daley, please email media@fairerfinance.com or call 020 3026 8541.
About Fairer Finance
Fairer Finance is a consumer group with a mission to get a better deal for customers of banks and insurers. It rates banks, building societies and insurers based on what their customers think of them, how good they are at handling complaints and how transparent they are. Its campaigns and research are funded by the work it does advising financial services companies on how to be fairer and clearer with their customers.
To find out more about the Clear & Simple Mark, visit: www.fairerfinance.com/business/ribbons-awards/fairer-finance-clear-simple-mark.
To find out more about Bought By Many, visit www.boughtbymany.com/about.