James Daley responds to the Pure Protection Market Study Report

"The Pure Protection Market study is a missed opportunity. The regulator has acknowledged many of the problems in the market - from loaded premiums to poor value offered by over 50s plans - but then concludes that no market wide action is necessary. 

"While it’s great that the regulator is looking at ways to close the protection gap, and grow the market, it has missed an opportunity to iron out some of the wrinkles that have been delivering poor customer outcomes. Market studies tend to be a once in a generation event - and the question begs why this exercise was carried out at all if it was going to conclude with no real action."