drive like a girl
drive like a girl is a car insurer which wants to encourage people to drive safely.
drive like a girl uses telematics systems to track driving performance, with the aim of using it to provide a lower premium. It says that 'driving like a girl' is akin to driving safely, and it rewards customers who do this.
Among other factors, telematics 'black boxes' track how smoothly you drive, and the time of day or night you're driving, to assess risks.
It was launched in 2010, and its premiums are gender-neutral. drive like a girl is a trading name of Insure The Box.