First Alternative is part of the esure Group, consisting of esure and Sheila's Wheels.

esure Group is a publicly listed company, and is a constituent of the FTSE 250.

First Alternative providers car insurance and multicar insurance.

They are based in Glasgow, UK.

Our product ratings for First Alternative

Our product ratings are designed to help you choose a quality product. We rate policies on the key features that are most important for the majority of customers.

Car insurance

1 product reviewed

Electric Car Insurance

1 product reviewed

First Alternative

Car Insurance

Feature Value
Courtesy car for duration of repair Yes
Uninsured driver promise Yes
Cover limit for lost keys
£0.00
24hr helpline available Yes
New car replacement Yes
Courtesy car provided if stolen / total loss No
Windscreen repair excess
£15.00
Windscreen replacement excess
£100.00
Cover limit for stolen keys
£500.00
Cover for replacing original audio/visual equipment
Unlimited
Repairs guarantee (years)
5 years
Vandalism Yes

Courtesy Car (Add-on)

1 product reviewed

First Alternative

Car hire benefit

Misfuelling Cover

1 product reviewed

First Alternative

Misfuelling cover

Motor Legal Cover

1 product reviewed

First Alternative

Motoring Legal Protection

Feature Value
Uninsured loss recovery Limit
£100,000.00
Personal Injury limit
£100,000.00
Motor Prosecution defence Limit
£100,000.00
Uninsured driver benefit No
Consumer Disputes Limit
£0.00
Database Disputes Limit
£10,000.00
Vehicle Cloning Limit
£0.00
Uninsured driver benefit (Minimum pay out)
£0.00

Personal Accident

1 product reviewed

First Alternative

Personal Injury Benefit

Feature Value
Number of passengers covered
0
Death
£100000 (£30,000 if not at fault)
Permanent total disablement
£100000 (£30,000 if not at fault)