First Alternative

First Alternative is a car insurance provider based in Glasgow.

First Alternative is part of the esure Group. As well as First Alternative the esure Group owns esure and Sheila's Wheels.

esure Group is a publicly listed company, and is a constituent of the FTSE 250.

First Alternative used to focus on providing car insurance to customers it perceived as being 'high risk', but now provides cover for everyone.

First Alternative
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Car insurance

First Alternative

Car Insurance

3 stars
Cover for keys/locks if lost i £0
Uninsured driver promise i
Courtesy car for duration of repair i
Windscreen repair excess i £15
Windscreen replacement excess i £100
Cover for keys/locks if stolen i £500
Cover for replacing original audio/visual equipment i Unlimited
24hr helpline available i
Repairs guarantee (years) i 5 years
Courtesy car provided if stolen / total loss i