First Alternative

First Alternative is a car insurance provider based in Glasgow.

First Alternative is part of the esure Group. As well as First Alternative the esure Group owns esure and Sheila's Wheels.

esure Group is a publicly listed company, and is a constituent of the FTSE 250.

First Alternative used to focus on providing car insurance to customers it perceived as being 'high risk', but now provides cover for everyone.

First Alternative

We don't currently rate First Alternative for our Customer Experience Ratings.

Car insurance

First Alternative

Car Insurance

4 stars
Courtesy car for duration of repair i
Cover for keys/locks if lost i £0
Uninsured driver promise i
24hr helpline available i
Cover for keys/locks if stolen i £500
Cover for replacing original audio/visual equipment i Unlimited
Repairs guarantee (years) i 5
Windscreen repair excess i £0
Windscreen replacement excess i £100