First Direct

First Direct was founded in 1989 by Midland Bank, whose own name is no longer in use following its acquisition by HSBC in 1992. The First Direct brand lived on with its own name and reputation.

First Direct has no high street branches of its own, relying instead on internet and phone services. But as First Direct is owned by HSBC, customers are able to use the HSBC branch network.

It offers a variety of products such as bank accounts, mortgages, loans and credit cards, savings and investment accounts, as well as life, home and travel insurance.

Their headquarters are based in Leeds, UK.

First Direct
Visit provider's website

We don't get paid for any links on our site.

Gold ribbon: first place

Bank accounts

Ranked 4th of 28 providers reviewed.

Customer happiness 81.93%
Customer trust 73.83%
Complaints performance 56.74%
Transparency rating 84.59%
Fairer Finance score
Reviewed Spring 2022
74%
Gold ribbon: first place

Credit cards

Ranked 2nd of 30 providers reviewed.

Customer happiness 73.4%
Customer trust 74.82%
Complaints performance 56.75%
Transparency rating 56.64%
Fairer Finance score
Reviewed Spring 2022
65%

Home insurance (building and contents)

Ranked 30th of 49 providers reviewed.

Customer happiness 55.13%
Customer trust 59.4%
Complaints performance 74.22%
Transparency rating 63.19%
Fairer Finance score
Reviewed Spring 2022
63%
Gold ribbon: first place

Mortgages

Ranked 4th of 21 providers reviewed.

Customer happiness 70.12%
Customer trust 64.11%
Complaints performance 80%
Transparency rating 57.12%
Fairer Finance score
Reviewed Spring 2022
68%
Gold ribbon: first place

Personal loans

Ranked 3rd of 25 providers reviewed.

Customer happiness 77.3%
Customer trust 73.36%
Complaints performance 56.75%
Transparency rating 73.67%
Fairer Finance score
Reviewed Spring 2022
70%
Gold ribbon: first place

Savings accounts

Ranked 17th of 49 providers reviewed.

Customer happiness 59.6%
Customer trust 72.14%
Complaints performance 56.75%
Transparency rating 75.29%
Fairer Finance score
Reviewed Spring 2022
66%

Bank accounts

Current accounts

First Direct

1st Account

5 stars
Annual fee i £0.00
Maximum cash machine withdrawal per day i £500.00
Part of FSCS i
Cash withdrawal fee in UK (own bank) i £0.00
Card payment fee (£) i £0.00
App capability? i

Foreign use bank accounts

First Direct

1st Account

1 stars
Foreign cash withdrawal fee i 2.75%
Foreign cash withdrawal additional charge i 2% (Minimum £1.75, Maximum £5)
Foreign purchases fee i 2.75%
Is there a limit on free cash withdrawals? i No free cash withdrawals

Overdrafts

First Direct

1st Account

5 stars
Risk based overdraft? i
Arranged overdraft interest free amount i £250.00
Arranged overdraft interest rate (representative EAR) i 39.9%

Credit cards

0% balance transfer credit cards

First Direct

Balance Transfer Credit Card

3 stars
Duration of 0% balance transfer offer period i 27 months
Balance transfer fee during promotional period i 2.29%
Representative APR i 18.9%
Balance transfer rate during promotional period i 0%
Highest balance transfer fee during promotional period (%) i 2.29%
Representative balance transfer rate i 1.456%
Risk based? i

0% purchase credit cards

First Direct

Gold Purchases

5 stars
Duration of purchases offer period i 17 months
Representative APR i 16.9%
Highest APR i 16.9%
Purchase rate during promotional period i 0%
Representative purchase rate i 1.315%
Number of days before interest is charged on purchases i 56 days
Risk based? i

Foreign use credit cards

First Direct

Balance Transfer Credit Card

1 stars
Foreign purchase fee i 2.99%
Foreign withdrawal fee i 2.99%
Representative APR i 18.9%
Number of days before interest is charged on non-sterling cash transactions i 0 days
Risk based? i
Representative purchase rate i 1.456%

First Direct

Gold Purchases

1 stars
Foreign purchase fee i 2.99%
Foreign withdrawal fee i 2.99%
Representative APR i 16.9%
Number of days before interest is charged on non-sterling cash transactions i 0 days
Risk based? i
Representative purchase rate i 1.315%

Home insurance (building and contents)

First Direct

Home Insurance

4 stars
Matching sets i
Theft from outbuildings cover limit i £3,000.00
Escape of water excess i £50.00
Alternative accommodation cover limit for contents i £10,000.00
Alternative accommodation cover limit for buildings i £80,000.00
Cover for keys if lost i £1,000.00
Money in the home i £750.00
Replace belongings new for old i
24hr helpline i
Finding and repairing a leak 5000

Buildings insurance

First Direct

Home Insurance

4 stars
Trace and Access i £5,000.00
Cover for keys if lost i £1,000.00
Matching sets i
Alternative accommodation cover limit i £80,000.00
Cover for keys if stolen i £1,000.00
Compulsory excess i £50.00
Escape of water excess i £50.00
24hr helpline i
Property owner liability i £2,000,000.00

Contents insurance

First Direct

Home Insurance

3 stars
Theft from outbuildings cover limit i £3,000.00
Matching sets i
Cover for keys if lost i £1,000.00
Cover limit for cycles in the home i Part of sum insured
Replace belongings new for old i
Alternative accommodation cover limit i £10,000.00
Money in the home cover limit i £750.00
Cover for keys if stolen i £1,000.00
24hr helpline i

Travel insurance

Single trip insurance

First Direct

Single Trip (with baggage cover)

4 stars
Cancelling before travel cover limit i £5,000.00
Medical excess i £50.00
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £1,500.00
Cutting trip short cover limit i £5,000.00
Abandoning your trip cover limit i £5,000.00
Emergency medical cover and repatriation cover limit i £10,000,000.00
Lost or stolen cash i £300.00
Combined passport & travel cover limit i £750.00
Missed departure cover limit i £1,000.00

First Direct

Single Trip

2 stars
Cancelling before travel cover limit i £5,000.00
Medical excess i £50.00
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £0.00
Cutting trip short cover limit i £5,000.00
Abandoning your trip cover limit i £5,000.00
Emergency medical cover and repatriation cover limit i £10,000,000.00
Lost or stolen cash i £300.00
Combined passport & travel cover limit i £750.00
Missed departure cover limit i £1,000.00

Travel Insurance Covid-19 Cover

First Direct

Single Trip

1 stars
Cancellation cover for if policy holder has covid (confirmed either by test result or doctor's note) within 14 days of departure date? i
Cover for change in the FCDO advice whilst on trip? e.g. between when you fly out and come home?
Does the policy cover medical cover if you catch Covid-19?
Cancellation cover for if travel companion has covid-19 (confirmed either by test result or doctor's note) within 14 days of departure date? i No mention
Cancellation cover due to a close relative having covid-19 and is admitted to hospital (this person is not travelling but you cancel trip to stay near them) No mention
Cancellation/curtailment: bereavement of a close relative due to Covid No mention
Cancellation/curtailment cover if denied boarding by airline because displaying symptoms?
Cover for all aspects of the policy, (EXCEPT cancellation and curtailment) for change in the FCDO advice between when you book and departure?
No additional premium to extend policy due to getting covid-19 (for days of trip extended)

First Direct

Single Trip (with baggage cover)

1 stars
Cancellation cover for if policy holder has covid (confirmed either by test result or doctor's note) within 14 days of departure date? i
Cover for change in the FCDO advice whilst on trip? e.g. between when you fly out and come home?
Does the policy cover medical cover if you catch Covid-19?
Cancellation cover for if travel companion has covid-19 (confirmed either by test result or doctor's note) within 14 days of departure date? i No mention
Cancellation cover due to a close relative having covid-19 and is admitted to hospital (this person is not travelling but you cancel trip to stay near them) No mention
Cancellation/curtailment: bereavement of a close relative due to Covid No mention
Cancellation/curtailment cover if denied boarding by airline because displaying symptoms?
Cover for all aspects of the policy, (EXCEPT cancellation and curtailment) for change in the FCDO advice between when you book and departure?
No additional premium to extend policy due to getting covid-19 (for days of trip extended)