First Direct

First Direct was founded in 1989 by Midland Bank, whose own name is no longer in use following its acquisition by HSBC in 1992. The First Direct brand lived on with its own name and reputation.

First Direct has no high street branches of its own, relying instead on internet and phone services. But as First Direct is owned by HSBC, customers are able to use the HSBC branch network.

It offers a variety of products such as bank accounts, mortgages, loans and credit cards, savings and investment accounts, as well as life, home and travel insurance.

Their headquarters are based in Leeds, UK.

First Direct
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Gold ribbon: first place

Bank accounts

Ranked 2nd of 34 providers reviewed.

Customer happiness 82%
Customer trust 72%
Complaints performance 72%
Transparency rating 55%
Fairer Finance score
Reviewed Autumn 2019
70%
Gold ribbon: first place

Credit cards

Ranked 1st of 32 providers reviewed.

Customer happiness 75%
Customer trust 75%
Complaints performance 74%
Transparency rating 51%
Fairer Finance score
Reviewed Autumn 2019
69%

Home insurance (building and contents)

Ranked 36th of 49 providers reviewed.

Customer happiness 50%
Customer trust 48%
Complaints performance 70%
Transparency rating 52%
Fairer Finance score
Reviewed Autumn 2019
55%
Gold ribbon: first place

Mortgages

Ranked 3rd of 21 providers reviewed.

Customer happiness 72%
Customer trust 67%
Complaints performance 75%
Transparency rating 55%
Fairer Finance score
Reviewed Autumn 2019
67%
Gold ribbon: first place

Personal loans

Ranked 5th of 29 providers reviewed.

Customer happiness 77%
Customer trust 71%
Complaints performance 74%
Transparency rating 35%
Fairer Finance score
Reviewed Autumn 2019
64%
Gold ribbon: first place

Savings accounts

Ranked 12th of 46 providers reviewed.

Customer happiness 67%
Customer trust 69%
Complaints performance 74%
Transparency rating 48%
Fairer Finance score
Reviewed Autumn 2019
64%
Gold ribbon: first place

Travel insurance

Ranked 6th of 65 providers reviewed.

Customer happiness 68%
Customer trust 64%
Complaints performance 70%
Transparency rating 38%
Fairer Finance score
Reviewed Autumn 2019
60%

Bank accounts

Current accounts

First Direct

1st Account

4 stars
Faster Payment limit i £50,000
Maximum cash machine withdrawal per day i £500
Part of FSCS i
Cash withdrawal fee in UK (own bank) i £0
Card payment fee (£) i £0
App capability? i

Foreign use bank accounts

First Direct

1st Account with First Directory

3 stars
Foreign cash withdrawal fee i 2.75%
Foreign cash withdrawal additional charge i 0.00%
Foreign purchases fee i 2.75%
Is there a limit on free cash withdrawals? i

First Direct

1st Account

2 stars
Foreign cash withdrawal fee i 2.75%
Foreign cash withdrawal additional charge i 2% (Minimum £1.75, Maximum £5)
Foreign purchases fee i 2.75%
Is there a limit on free cash withdrawals? i

Premium bank accounts

First Direct

1st Account with First Directory

4 stars
Estimated amount of money customers get back (minus annual fee) i £271.54
Maximum cash daily withdrawal ATM (domestic) i £500
Part of FSCS or international equivalent i

Credit cards

0% balance transfer credit cards

First Direct

Balance Transfer Credit Card

4 stars
Duration of balance transfer offer period i 27 months
Balance transfer fee during promotional period i 2.29%
Representative APR i 18.90%
Risk based? i
Balance transfer rate during promotional period i 0%
Representative balance transfer rate i 1.46%

0% purchase credit cards

First Direct

Gold Purchases

4 stars
Duration of purchases offer period i 17 months
Representative APR i 16.90%
Highest APR i 16.90%
Risk based? i
Purchase rate during promotional period i 0%
Representative purchase rate i 1.32%
Number of days before interest is charged on purchases i 56 days

Foreign use credit cards

First Direct

Balance Transfer Credit Card

1 stars
Representative APR i 18.90%
Foreign purchase fee i 2.99%
Foreign withdrawal fee i 2.99%
Risk based? i
Number of days before interest is charged on non-sterling cash transactions i 0 days
Representative purchase rate i 1.46%

First Direct

Gold Purchases

1 stars
Representative APR i 16.90%
Foreign purchase fee i 2.99%
Foreign withdrawal fee i 2.99%
Risk based? i
Number of days before interest is charged on non-sterling cash transactions i 0 days
Representative purchase rate i 1.32%

Low rate credit cards

First Direct

Gold Purchases

2 stars
Representative APR i 16.90%
Representative cash transaction interest rate i 1.81%
Representative purchase rate i 1.32%
Risk based? i
Representative balance transfer rate i 1.32%
Representative money transfer rate i

Home insurance (building and contents)

First Direct

Home Insurance

3 stars
Escape of water excess i £50
Matching sets i
Theft from outbuildings cover limit i £3,000
24hr helpline i
Alternative accommodation cover limit i £80,000
Cover for keys if lost i £1,000
Money in the home i £750
Replace belongings new for old i

Buildings insurance

First Direct

Home Insurance

3 stars
Finding & repairing a leak cover limit i £5,000
Matching sets i
Cover for keys if lost i £1,000
Compulsory excess i £50
Escape of water excess i £50
Alternative accommodation cover limit i £80,000
Cover for keys if stolen i £1,000
Property owner liability i £2,000,000
24hr helpline i

Contents insurance

First Direct

Home Insurance

3 stars
Theft from outbuildings cover limit i £3,000
Matching sets i
Cover for keys if lost i £1,000
Cover limit for cycles in the home i Part of sum insured
Replace belongings new for old i
Alternative accommodation cover limit i £10,000
Money in the home cover limit i £750
Cover for keys if stolen i £1,000
24hr helpline i

Travel insurance

Annual multi-trip insurance

First Direct

Annual trip (with baggage cover)

4 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen- cover limit i £1,500
Max trip duration i 31 days
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750
Natural disaster relocation cover i
Natural disaster baggage cover i
Mental health cover i

First Direct

Annual trip

3 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen- cover limit i £0
Max trip duration i 31 days
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750
Natural disaster relocation cover i
Natural disaster baggage cover i
Mental health cover i

Single trip insurance

First Direct

Single Trip (with baggage cover)

4 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £1,500
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Missed departure cover limit i £1,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750

First Direct

Single Trip

3 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £0
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Missed departure cover limit i £1,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750

Travel insurance add-on: winter sports

First Direct

Travel insurance

3 stars
Ski equipment owned cover limit i £500
Single owned item cover limit i £500
Cover limit for hire of ski equipment due to loss/damage/delay to own equipment i £200
Ski equipment owned excess i £50
Ski equipment hired i £400
Single item limit for hired equipment i £400
Avalanche closure cover limit i £200
Piste closure cover limit i £300
Unused ski pass due to illness or injury i £300