First Direct

First Direct was founded in 1989 by Midland Bank, whose own name is no longer in use following its acquisition by HSBC in 1992. The First Direct brand lived on with its own name and reputation.

First Direct has no high street branches of its own, relying instead on internet and phone services. But as First Direct is owned by HSBC, customers are able to use the HSBC branch network.

It offers a variety of products such as bank accounts, mortgages, loans and credit cards, savings and investment accounts, as well as life, home and travel insurance.

Their headquarters are based in Leeds, UK.

First Direct
Visit provider's website

We don't get paid for any links on our site.

Gold ribbon: first place

Bank accounts

Ranked 4th of 33 providers reviewed.

Customer happiness 78%
Customer trust 71%
Complaints performance 68%
Transparency rating 62%
Fairer Finance score
Reviewed Autumn 2020
70%
Gold ribbon: first place

Credit cards

Ranked 1st of 29 providers reviewed.

Customer happiness 70%
Customer trust 70%
Complaints performance 68%
Transparency rating 53%
Fairer Finance score
Reviewed Autumn 2020
65%

Home insurance (building and contents)

Ranked 43rd of 51 providers reviewed.

Customer happiness 45.69%
Customer trust 43.46%
Complaints performance 73.54%
Transparency rating 64.34%
Fairer Finance score
Reviewed Autumn 2020
57%
Gold ribbon: first place

Mortgages

Ranked 5th of 21 providers reviewed.

Customer happiness 68.19%
Customer trust 65.72%
Complaints performance 77.09%
Transparency rating 60.26%
Fairer Finance score
Reviewed Autumn 2020
68%
Gold ribbon: first place

Personal loans

Ranked 1st of 25 providers reviewed.

Customer happiness 73.32%
Customer trust 70.08%
Complaints performance 68.27%
Transparency rating 63.4%
Fairer Finance score
Reviewed Autumn 2020
69%
Gold ribbon: first place

Savings accounts

Ranked 14th of 47 providers reviewed.

Customer happiness 61.56%
Customer trust 71.29%
Complaints performance 68.27%
Transparency rating 57.49%
Fairer Finance score
Reviewed Autumn 2020
65%

Bank accounts

Current accounts

First Direct

1st Account

4 stars
Annual fee i £0
Maximum cash machine withdrawal per day i £500
Part of FSCS i
Cash withdrawal fee in UK (own bank) i £0
Card payment fee (£) i £0
App capability? i

Foreign use bank accounts

First Direct

1st Account

1 stars
Foreign cash withdrawal fee i 2.75%
Foreign cash withdrawal additional charge i 2% (Minimum £1.75, Maximum £5)
Foreign purchases fee i 2.75%
Is there a limit on free cash withdrawals? i

First Direct

1st Account with First Directory

1 stars
Foreign cash withdrawal fee i 2.75%
Foreign cash withdrawal additional charge i £0
Foreign purchases fee i 2.75%
Is there a limit on free cash withdrawals? i

Overdrafts

First Direct

1st Account

5 stars
Risk based overdraft? i
Arranged overdraft interest free amount i £250
Arranged overdraft interest rate (representative EAR) i 39.90%

First Direct

1st Account with First Directory

5 stars
Risk based overdraft? i
Arranged overdraft interest free amount i £250
Arranged overdraft interest rate (representative EAR) i 39.90%

Premium bank accounts

First Direct

1st Account with First Directory

5 stars
Annual reward and cost scenario i £120.38
Add-ons, cashback and rewards i Worldwide travel insurance Aviva with winter sports, UK and Europe RAC breakdown insurance, Mobile phone insurance with Aviva (up to two claims),
Estimated amount of money customers get back (minus annual fee) i £139.99
Part of FSCS or international equivalent i

Credit cards

0% balance transfer credit cards

First Direct

Balance Transfer Credit Card

3 stars
Duration of balance transfer offer period i 27 months
Balance transfer fee during promotional period i 2.29%
Representative APR i 18.90%
Risk based? i
Balance transfer rate during promotional period i 0%
Representative balance transfer rate i 1.46%

0% purchase credit cards

First Direct

Gold Purchases

5 stars
Duration of purchases offer period i 17 months
Representative APR i 16.90%
Highest APR i 16.90%
Risk based? i
Purchase rate during promotional period i 0%
Representative purchase rate i 1.32%
Number of days before interest is charged on purchases i 56 days

Foreign use credit cards

First Direct

Balance Transfer Credit Card

1 stars
Representative APR i 18.90%
Foreign purchase fee i 2.99%
Foreign withdrawal fee i 2.99%
Risk based? i
Number of days before interest is charged on non-sterling cash transactions i 0 days
Representative purchase rate i 1.46%

First Direct

Gold Purchases

1 stars
Representative APR i 16.90%
Foreign purchase fee i 2.99%
Foreign withdrawal fee i 2.99%
Risk based? i
Number of days before interest is charged on non-sterling cash transactions i 0 days
Representative purchase rate i 1.32%

Home insurance (building and contents)

First Direct

Home Insurance

3 stars
Escape of water excess i £50
Matching sets i
Theft from outbuildings cover limit i £3,000
24hr helpline i
Alternative accommodation cover limit i £80,000
Cover for keys if lost i £1,000
Money in the home i £750
Replace belongings new for old i

Buildings insurance

First Direct

Home Insurance

3 stars
Finding & repairing a leak cover limit i £5,000
Cover for keys if lost i £1,000
Matching sets i
Alternative accommodation cover limit i £80,000
Cover for keys if stolen i £1,000
Compulsory excess i £50
Escape of water excess i £50
Property owner liability i £2,000,000
24hr helpline i

Contents insurance

First Direct

Home Insurance

3 stars
Theft from outbuildings cover limit i £3,000
Matching sets i
Cover for keys if lost i £1,000
Cover limit for cycles in the home i Part of sum insured
Replace belongings new for old i
Alternative accommodation cover limit i £10,000
Money in the home cover limit i £750
Cover for keys if stolen i £1,000
24hr helpline i

Travel insurance

Annual multi-trip insurance

First Direct

Annual trip (with baggage cover)

4 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen- cover limit i £1,500
Max trip duration i 31 days
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750
Natural disaster relocation cover i
Natural disaster baggage cover i
Mental health cover i

First Direct

Annual trip

3 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen- cover limit i £0
Max trip duration i 31 days
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750
Natural disaster relocation cover i
Natural disaster baggage cover i
Mental health cover i

Single trip insurance

First Direct

Single Trip (with baggage cover)

4 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £1,500
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Missed departure cover limit i £1,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750

First Direct

Single Trip

3 stars
Medical excess i £50
Cancelling before travel cover limit i £5,000
Personal Possessions and Baggage - damaged, lost or stolen - cover limit i £0
Emergency medical cover and repatriation cover limit i £10,000,000
Cutting trip short cover limit i £5,000
Missed departure cover limit i £1,000
Abandoning your trip cover limit i £5,000
Lost or stolen cash i £300
Combined passport & travel cover limit i £750

Travel insurance add-on: winter sports

First Direct

Travel insurance

3 stars
Ski equipment owned cover limit i £500
Single owned item cover limit i £500
Cover limit for hire of ski equipment due to loss/damage/delay to own equipment i £200
Ski equipment owned excess i £50
Ski equipment hired i £400
Single item limit for hired equipment i £400
Avalanche closure cover limit i £200
Piste closure cover limit i £300
Unused ski pass due to illness or injury i £300