First Direct

First Direct was founded in 1989 by Midland Bank, whose own name is no longer in use following its acquisition by HSBC in 1992. The First Direct brand lived on with its own name and reputation.

First Direct has no high street branches of its own, relying instead on internet and phone services. But as First Direct is owned by HSBC, customers are able to use the HSBC branch network.

It also offers home and travel insurance, underwritten by Aviva.

First Direct
Gold ribbon: first place

Bank accounts

Ranked 1st of 27 providers reviewed.

Customer happiness 82%
Customer trust 71%
Complaints performance 79%
Transparency rating 62%
Fairer Finance score
Reviewed Spring 2018
74%
Gold ribbon: first place

Credit cards

Ranked 1st of 35 providers reviewed.

Customer happiness 72%
Customer trust 72%
Complaints performance 79%
Transparency rating 69%
Fairer Finance score
Reviewed Spring 2018
73%

Home insurance

Ranked 23rd of 47 providers reviewed.

Customer happiness 52%
Customer trust 41%
Complaints performance 68%
Transparency rating 65%
Fairer Finance score
Reviewed Spring 2018
57%
Gold ribbon: first place

Mortgages

Ranked 5th of 21 providers reviewed.

Customer happiness 68%
Customer trust 60%
Complaints performance 77%
Transparency rating 52%
Fairer Finance score
Reviewed Spring 2018
64%
Gold ribbon: first place

Personal loans

Ranked 2nd of 25 providers reviewed.

Customer happiness 75%
Customer trust 71%
Complaints performance 79%
Transparency rating 58%
Fairer Finance score
Reviewed Spring 2018
71%
Gold ribbon: first place

Savings accounts

Ranked 11th of 36 providers reviewed.

Customer happiness 67%
Customer trust 69%
Complaints performance 79%
Transparency rating 42%
Fairer Finance score
Reviewed Spring 2018
64%
Gold ribbon: first place

Travel insurance

Ranked 15th of 56 providers reviewed.

Customer happiness 61%
Customer trust 57%
Complaints performance 68%
Transparency rating 38%
Fairer Finance score
Reviewed Spring 2018
56%

Home insurance

First Direct

Home Insurance

4 stars
Escape of water excess i £50
Matching sets i
Theft from outbuildings i £3,000
24hr helpline i
Alternative accommodation i 20% of sum insured or up to £80,000
Cover for keys/locks if lost i £1,000
Money in the home i £750
New for old i

Buildings insurance

First Direct

Home Insurance

4 stars
Cover for keys/locks if lost i £1,000
Matching sets i
Trace & access i £5,000
24hr helpline i
Alternative accommodation cover limit i 20% of sum insured or up to £80,000
Compulsory excess i £50
Cover for keys/locks if stolen i £1,000
Escape of water excess i £50
Property owner liability i £2,000,000

Contents insurance

First Direct

Home Insurance

4 stars
Cover for keys/locks if lost i £1,000
Matching sets i
Theft from outbuildings i £3,000
24hr helpline i
Alternative accomodation i £10,000
Cover for keys/locks if stolen i £1,000
Cycles included whilst in the home i Part of sum insured
Money in the home i £750
New for old i

Travel insurance

Annual multi-trip insurance

First Direct

Annual Trip

2 stars
Cancelling before travel i £5,000
Medical excess i £50
Personal possessions & baggage - damaged, lost or stolen i £0
Abandoning your trip i £5,000
Combined passport & travel i £750
Cutting trip short/curtailment i £5,000
Emergency medical cover and repatriation i £10,000,000
Lost or stolen cash i £300
Max trip duration i 31 days

Single trip insurance

First Direct

Single Trip

2 stars
Cancelling before travel i £5,000
Medical excess i £50
Personal possessions and baggage - damaged, lost or stolen i £0
Abandoning your trip i £5,000
Combined passport & travel i £750
Cutting trip short/curtailment i £5,000
Emergency medical cover and repatriation i £10,000,000
Lost or stolen cash i £300
Missed departure i £1,000

Travel insurance add-ons

Winter sports add-on

First Direct

Travel insurance

3 stars
Hiring replacement winter sports equipment i £200
Single item limit for owned equipment i £500
Ski equipment owned i £500
Avalanche closure i £200
Piste closure i £300
Single item limit for hired equipment i £400
Ski equipment hired i £400
Ski equipment owned excess i £50
Unused ski pass due to illness or injury i £300