Launched in 2015, Novuna Personal Finance (formerly Hitachi Personal Finance) is a trading name of Hitachi Capital (UK) PLC, which is owned by Japanese car manufacturer Hitachi.

It offers various kinds of loans and is based in Surrey.

Our product ratings are designed to help you choose a quality product. We rate policies on the key features that are most important for the majority of customers.

Personal loans

1 product reviewed

Novuna Personal Finance

Personal Loan

Feature Value
Representative APR (on £2,000 loan, 36 month term)
20.5%
Representative APR (on £5,000 loan, 36 month term)
7.9%
Representative APR (on £15000 loan, 36 month term)
6.9%
Unpaid Repayment Fee
£0.00
Early settlement fee (Days interest)
58 days
Minimum borrowing amount
£1,000.00
Maximum borrowing amount
£35,000.00
Minimum borrowing length
24 months
Maximum borrowing length
84 months

Our unique Customer Experience Ratings help consumers find companies that offer a good service.

Personal loans

Ranked 14th of 22 providers reviewed


Customer happiness score 64.9%
Customer trust score 63.4%
Complaints performance 76.87%
Transparency rating 59.89%

Fairer Finance Score

Reviewed Autumn 2026

66.26%