Purely Pets is a pet insurance provider based in Kent which started in 2015. Purely Pets is a trading name of Insurance Factory. Its policies are underwritten by HDI Global Speciality SE.
Our product ratings are designed to help you choose a quality product. We rate policies on the key features that are most important for the majority of customers.
Pet insurance
30 products reviewed
Cat insurance
15 products reviewed
- Lifetime £12,000
- Lifetime £14,000
- Lifetime £13,000
- Lifetime £6,000
- Lifetime £15,000
- Lifetime £7,000
- Lifetime £8,000
- Lifetime £9,000
- Lifetime £10,000
- Lifetime £11,000
- Lifetime £3,000
- Lifetime £4,000
- Lifetime £5,000
- Lifetime £2,000
- Lifetime £1,000
Purely Pets
Lifetime £12,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£12,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£12,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £14,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£14,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£14,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £13,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£13,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£13,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £6,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£6,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£6,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £15,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£15,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£15,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £7,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£7,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£7,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £8,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£8,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£8,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £9,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£9,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£9,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £10,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£10,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£10,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £11,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£11,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£11,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £3,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£3,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£3,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £4,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£4,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£4,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £5,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£5,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£5,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £2,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£2,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£2,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £1,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£1,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£1,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Dog insurance
15 products reviewed
- Lifetime £8,000
- Lifetime £9,000
- Lifetime £10,000
- Lifetime £11,000
- Lifetime £12,000
- Lifetime £6,000
- Lifetime £13,000
- Lifetime £14,000
- Lifetime £15,000
- Lifetime £7,000
- Lifetime £5,000
- Lifetime £1,000
- Lifetime £4,000
- Lifetime £2,000
- Lifetime £3,000
Purely Pets
Lifetime £8,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£8,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£8,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £9,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£9,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£9,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £10,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£10,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£10,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £11,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£11,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£11,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £12,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£12,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£12,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £6,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£6,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£6,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £13,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£13,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£13,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £14,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£14,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£14,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £15,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£15,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£15,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £7,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£7,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£7,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £5,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£5,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£5,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £1,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£1,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£1,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £4,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£4,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£4,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £2,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£2,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£2,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Purely Pets
Lifetime £3,000
| Feature | Value |
|---|---|
| Medical excess |
£100.00
|
| Type of cover |
Lifetime, annual
|
| Medical cover limit |
£3,000.00
|
| If renewed, are existing conditions covered? | Yes |
| Annual policy limit |
£3,000.00
|
| Annual condition limit |
N/A
|
| Lifetime policy limit |
Unlimited
|
| Lifetime condition limit |
N/A
|
Our unique Customer Experience Ratings help consumers find companies that offer a good service.
Pet insurance
Ranked 28th of 29 providers reviewed
| Customer happiness score | 54.54% |
|---|---|
| Customer trust score | 52.83% |
| Complaints performance | 61% |
| Transparency rating | 78.14% |
|
Fairer Finance Score Reviewed Autumn 2026 |
61.63% |