Smart Insurance

Established in 2013, Smart Insurance is a financial services company that specialises in selling life insurance and personal accident insurance direct to consumers.

It's owned by Neilson Financial Services, which also owns the Sorted Insurance and British Seniors brands.

Smart's life insurance is underwritten and administrated by Scottish Friendly, a well-established Scottish financial services company which is owned by its customers.

Their offices are in Slough, Berkshire.
Smart Insurance
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Gold ribbon: first place

Life insurance

Ranked 1st of 25 providers reviewed.

Claims score 94.28%
Complaints performance 90%
Transparency rating 70.13%
Fairer Finance score
Reviewed Spring 2021
85%

We don't currently rate Smart Insurance in our Product Ratings.