Established in 2013, Smart Insurance is a financial services company that specialises in selling life insurance and personal accident insurance direct to consumers.
It's owned by Neilson Financial Services, which also owns the Sorted Insurance and British Seniors brands.
Smart's life insurance is underwritten and administrated by Scottish Friendly, a well-established Scottish financial services company which is owned by its customers.
Their offices are in Slough, Berkshire.
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Life insurance
Ranked 1st of 21 providers reviewed
| Claims score | 88.81% |
|---|---|
| Complaints performance | 87.4% |
| Transparency rating | 86.61% |
|
Fairer Finance Score Reviewed Autumn 2026 |
87.60% |
