Vitality

Vitality is a large insurer best known for its health insurance product, which rewards customers for going to the gym and making healthy lifestyle choices. It also offers a range of life insurance and other protection products, as well as a line of investment products.

Vitality has been owned by the South African financial services group Discovery since 2014, before which it was jointly owned by Discovery and Prudential, and went under the name of Pru Protect.

It was founded in 1997 and its headquarters are in London. 

In 2021 it began selling car insurance underwritten by Covea.

Vitality
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Gold ribbon: first place

Life insurance

Ranked 6th of 26 providers reviewed.

Claims score 94.50%
Complaints performance 84.98%
Transparency rating 55.32%
Fairer Finance score
Reviewed Autumn 2021
78%

Car insurance

Vitality

Vitality Car Insurance

1 stars
Cover limit for lost keys i £1,000
Courtesy car for duration of repair i
Uninsured driver promise i
Cover for replacing original audio/visual equipment i Unlimited
New car replacement
Windscreen repair excess i Unspecified amount
Windscreen replacement excess i Unspecified amount
Repairs guarantee (years) i Lifetime
Cover limit for stolen keys i £1,000
24hr helpline available i
Courtesy car provided if stolen / total loss i

Investing and pensions

Fund and Share Accounts (for high frequency trading)

Vitality

VitalityInvest

Our ratings for Fund and Share Accounts (for high frequency trading) are hosted exclusively on The Times Money Mentor site.

Go there now to find out how we rated this product.

Fund and Share Accounts (for low frequency trading)

Vitality

VitalityInvest

Our ratings for Fund and Share Accounts (for low frequency trading) are hosted exclusively on The Times Money Mentor site.

Go there now to find out how we rated this product.