First Direct was founded in 1989 by Midland Bank – whose own name is no longer in use following its acquisition by HSBC in 1992. The First Direct brand lived on with its own name and reputation.
First Direct is a market leader when it comes to customer service; it qualifies for a gold Fairer Finance ribbon in all areas it is rated in. And it has sustained its generally great overall scores over time.
As First Direct is owned by HSBC, customers can also use the HSBC branch network if they prefer.
If you're looking for good service, First Direct is a key leader in the banking sector.
It is rated as Fairer Finance’s number one credit card provider, with a good transparency score as well as great customer ratings for trust and happiness.
Its other banking products – current accounts, mortgages, savings and personal loans – are all ranked within the top three of their respective categories.