Direct Line is one of the biggest insurance brands in the UK to not appear on comparison websites.
The brand is owned by the Direct Line Group, which also owns brands such as Churchill and Privilege. This group is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
Due to its size, Direct Line is able to offer policies for all types of common needs.
Direct Line’s general insurance policies are underwritten by U K Insurance Limited.
It has an issue with transparency for its life insurance products, but a solid claims and complaints performance ensure it does enough to achieve a silver Fairer Finance Ribbon.
In travel insurance the brand scores above average across the board and qualifies for a Gold Fairer Finance Ribbon.