Smart Insurance is a financial services company that specialises in selling life insurance and personal accident insurance direct to consumers.
It's owned by Neilson Financial Services, which also owns the Sorted Insurance and British Seniors brands. Smart's life insurance is underwritten by Scottish Friendly, a well-established Scottish financial services company which is owned by its customers.
The Neilson stable of brands are relative newcomers to this market and are not yet widely known.
However, early indications would suggest that if they can offer you a good price then they are worth considering.