First Direct was founded in 1989 by Midland Bank – whose own name is no longer in use following its acquisition by HSBC in 1992. The First Direct brand lived on with its own name and reputation.
First Direct is a market leader when it comes to customer service, and it has sustained its generally great overall scores over time.
As First Direct is owned by HSBC, customers can also use the HSBC branch network if they prefer.
If you're looking for good service, First Direct is a key leader in the banking sector.
It is rated as Fairer Finance’s number two provider for credit cards, personal loans and savings accounts, narrowly missing out on the top spots. It has decent transparency scores, but the real headline for First Direct is its fantastic customer ratings for trust and happiness.
It holds Gold Fairer Finance Ribbons for current accounts, credit cards mortgages, savings and personal loans – are all ranked within the top five of their respective categories.