Admiral is owned by the Admiral Group, a large UK insurance company based in Wales. The Admiral Group is listed on the London Stock Exchange and it is one of the constituents of the FTSE 100.
The Admiral Group's other brands include Elephant, Bell and Diamond and it also owns the comparison site Confused.com.
It tends to sit mid-table in our analysis for car, home and travel insurance. It has a good record on complaints handling, but below average scores elsewhere. Its overall scores have changed very little since Fairer Finance started rating its products.
Admiral normally struggles a bit in our trust ratings, but usually performs better on customer happiness. It has a good record when dealing with complaints (except in travel insurance), which also helps to bolster its overall ratings.