4th December 2025
Design for more than surface-level attention
Good design is attention-grabbing, but is attention for attention’s sake driving poor customer outcomes?
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27th November 2025
Breaking the anxiety avoidance cycle
Communicating with customers who are struggling with debt
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1st May 2025
How firms can stop reinforcing that financial services 'aren’t for me'
When consumers disengage, there are often long-lasting consequences for their financial well-being. How can firms enable low-confidence consumers to re-engage with the financial services market?
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18th December 2024
The psychology of life insurance advertising
How to encourage good consumer outcomes when talking about life and death
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22nd October 2024
Are there financial personality types?
How does our personality influence our financial decision-making?
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20th May 2024
Information foraging – navigating the digital jungle
Five tips for communicating with people who 'forage' for information
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11th October 2023
When will they learn?
Identify which of your customers are not able to learn, and make sure they are enjoying fair value.
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